People often ask where I came up with the idea of WeVillage. They ask, “How did you go from a Hollywood producer to owning WeVillage in the Pearl?” Before I had my son Luca, I was on the fast track in the film industry as a successful producer and was working with big-name celebrities making a name for myself. I thought this fast paced world was the life-style I wanted until I had my son. I then discovered what was truly important to me.

When I returned to work from maternity leave, I worried about Luca’s well-being and how he was being taken care of. I was uncomfortable with the old-school services, dated philosophies and lack of cleanliness that current daycare centers provided. And what good businesses today close at 5:00 p.m.? I needed the flexibility and availability that matched my busy and often unpredictable work schedule. One morning I was offered a fairly large film project by a director and needed to start work that very day. Luca was too young for preschool so I called all my friends and family without any luck. I was faced with a decision to take my son to a dirty unfit daycare center or lose my job. I chose my son and the producers not surprisingly passed up my services.
This was the moment that I was inspired to create something for mothers who felt like me. I wanted the quality of full-time preschools with the flexibility of drop-and-go childcare. I needed a place where I could drop my son off day or night, for as long (or short) as I wanted, without sacrificing quality.
Receiving the opportunity to move to Portland, Oregon, I realized this could be the perfect chance to start my business idea–WeVillage. I knew the Pearl would be the perfect location from the very moment I first visited the neighborhood. Children playing in the fountain at Jamison Square Park, urban families enjoying a food scene that rivals any big city and great amenities for both children and parents were what sold me on this part of Portland. Future WeVillage locations will follow this model of being located in thriving neighborhoods.
I built WeVillage on the promise of quality childcare for today’s urban parent. I wanted to focus on the joy of children socializing and the wonders of new friendships. I love introducing kids to new forms of education like yoga, healthy food and different cultures from around the world. I stress the importance of parents taking much needed ME time. WeVillage has become a trusted place where parents feel at ease dropping their kids off — day or night, two hours or all day.
Parents today are different from their baby boomer parents. We have different work schedules, seek healthy food for our children (when we can), love the occasional coffee break with friends, practice yoga and have an all new set of challenges. Kids are busier than ever and parents struggle to keep up. My answer to creating value in this new paradigm was WeVillage, a forward thinking playcare facility for today’s modern family.
- Karen Benanati